About Us
We started Dariyana store (ERECEVE SERVICES (OPC) PRIVATE LIMITED) in 2020 inspired by our shared love of travelling and handcrafted indigenous arts. At Dariyana, we are more than just an apparel brand, it is a tribute to the enduring love and timeless elegance that our mothers bring into our lives.
We are a small but conscious business that curates handmade curated statement jewellery pieces crafted in Uttar Pradesh, Punjab, Rajasthan, etc. and textiles from Kashmir.
Since 2020, we have been travelling to the remotest parts of India like Sahranpur, Loni, Patiala, etc. to work with the artists and create a deep-rooted appreciation for their karigari and the sentiments that jewellery holds. Our jewellery is intricately designed and expertly handcrafted be it oxidized, brass, bead work or peepal patti. We use the finest materials, from lustrous metals to exquisite stones, ensuring each piece is special.
In 2021, we had the opportunity to move to Srinagar where we spent time with so many artisans learning about their art and struggles.
We then introduced Kashmiri kaftans and pherans into our collection and dream of bringing this beautiful Kashmiri art called Aari Embroidery, Tilla Embroidery to every home, while providing employment opportunities to the craftsmen in Kashmir. Each piece embodies the magic of the valley and is a testament to the beauty of fashion, comfort and design.
We aspire to infuse Dariyana with the rich tapestry of India’s Cultural landscape and we keep travelling to broaden our horizons and ignite our creativity, to find yet another art to collaborate with craftsman and bring them to you in a way that it is unique yet relatable to the modern women of India.
Drawing inspiration from our Mothers, Dariya and Nalini, whose elegance and grace is as exceptional as their love, our apparels are a celebration of their legacy.
Dariyana was a conceptualized as a passion project of two friends and we are still excited every day to see where it takes us, as this journey of running Dariyana together has been nothing less than an adventure.